The Tesla brand is fascinating. Period. You could just leave it at that, you'd probably be right. But of course there are clearly definable reasons behind every fascination, behind every success - and Tesla is no exception. The unprecedented rise to the forefront of automotive and tech companies would not have been possible without the ingenious combination of these two aspects: Cars and (software) technology.
So, grab a cup of coffee and sit back while we venture to find out the reasons behind Tesla's success.
Tesla advantages: A holistic, innovative concept
From day one, the fascination of Tesla has been the fact that it has always been one step ahead of the "long-established" competition - not necessarily in terms of automotive engineering, but in terms of everything around it, in terms of software and ideas. Tesla implements simple things that seem logical in retrospect, but that nobody had thought of beforehand.
The best example of this is using the omnipresent smartphone as a car key . At the same time, the electric pioneer is not just concerned with the car itself, but offers a holistic mobility solution that appears in various situations in the customer's everyday life. In this way, the brand is transformed from a pure manufacturer into a cult that defines an entire lifestyle. Let's take a closer look at this.
Ideas that inspire
We've already mentioned the cell phone that opens the car, but there are many more ideas from Tesla that the automotive world hasn't seen before. You get in, just select the gear and you're ready to go. No key, no ignition, no problem. You get in the car in the morning and overnight the Tesla has been given a new feature. All possible thanks to over-the-air updates.
At the Supercharger, you pass the time with a racing game on the display and simply use your steering wheel to steer. In the evening at a barbecue with friends let your Tesla put on a light and music show , simply because it works and is fun.
You could easily name many more of these features - some useful, some just a gimmick. The main thing is: you can only get them from Tesla, you try them out and show them to your friends or on the Internet. Marketing doesn't get any better than that.
Advantages of Tesla: A holistic concept
A quick glance at the Tesla website quickly reveals that it's about more than just cars. Tesla is the only manufacturer to have its own charging network, which is also one of the best and densest in the world.
If you want, you can also charge your Model 3, Model Y, Model S or Model X at home using solar power from the storage system - both available from Tesla. Also important for the comprehensive approach: design. All Tesla products are recognizable as such and speak a common design language. And this does not necessarily look exclusive or luxurious, but smart - in principle like an "Apple on wheels".
Regular overlaps with other brands in the Musk universe round off the cult vibe: A Tesla flying into space on a SpaceX rocket, Tesla vehicles driving through the Boring Company tunnels or merchandise that brings the companies together.
Quality and safety
Even the best marketing is not sustainable if the product behind it is not right. That's why Tesla does everything it can to offer the highest quality product - just like we do at Teslabs.
Tesla is also redefining the standards here: quality no longer means perfect gap dimensions, the best materials or highly complex mechanics - Elon Musk's company may still be a little behind German premium brands .
In fact, Tesla has rediscovered where quality is important. For a long time, the company was the lone leader in battery and charging technology and is still at the forefront today. Tesla also has incredible expertise in the design of powerful and extremely efficient electric motors. But even more important is Tesla's hobbyhorse, the software. No other manufacturer offers such a well thought-out, appealing and networked system that functions reliably .
The last big reason for Tesla's success: safety. Although it is difficult to generate hype, safety is still an important criterion for many people. In tests conducted by the North American, European and Australian safety authorities, all Tesla models have achieved top ratings , in some cases even setting new records. Anyone who is already impressed by Tesla may be convinced to buy one for good.
Tesla advantages: Conclusion
Tesla's fascination can be traced back to its courage to do almost everything differently from the rest of the industry. A new drive system, new ideas and gimmicks, new priorities in terms of quality, all framed by a company whose vision and work go far beyond the car itself.
What excites you most about Tesla? Write us your opinion in the comments!
Source contribution image: Jason Yuen via Unsplash
